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Media

Media institutions play a critical role in shaping public awareness, mobilizing citizen participation, promoting investment confidence, driving mindset change and strengthening accountability for national transformation priorities. By amplifying government programs in agro-industrialization, MSME growth, industrialization, tourism, ICT and skills development, the media supports national targets such as job creation, raising per-capita income, increasing exports and accelerating poverty reduction.

 

The NDP IV will prioritize the expansion of digital and traditional reach to support a double-digit GDP growth rate (10%+). The National Population and Housing Census (NPHC) 2024 revealed a diverse landscape with over 202 licensed radio stations and 40 TV stations, with radio remaining the dominant source of information for 79% of Ugandans. A key target under NDP IV is to increase internet penetration from 46% to over 60% by 2030, supporting the digital transition and the growth of e-commerce. Media plays a critical role in publicizing wealth creation initiatives; for instance, helping to move the tax-to-GDP ratio from 13% toward the 25% target by enhancing tax literacy and formalization awareness among the 90% of MSMEs that currently operate informally.

 

Government collaboration with the media is institutionalized through the National Government Communication Policy, which mandates all broadcasters to allocate one hour of free daily airtime for development programs. Key initiatives include the Government Citizen Interaction Centre (GCIC) and the Uganda Media Centre, which coordinate messaging across MDAs to eliminate silo communication. Additionally, the Science, Technology, and Innovation (STI) Secretariat partners with the media to promote the Knowledge Economy, ensuring that innovations in automotive and herbal medicine are commercialized and marketed globally. By providing credible, data-driven reporting on economic progress, productivity, infrastructure, education, health and industrial outcomes, the media reinforces public trust, policy responsiveness and private-sector confidence.

 

Beyond information dissemination, the media strengthens governance, service delivery oversight, investor signalling and performance accountability, which are essential to attracting up to US$50 billion in FDI by 2040 and sustaining growth momentum.